Sales Question Bank
for Exam preparation

Q2. Which is not a strategic role of sales management?

1. Tracking
2. Reporting
3. Delivery
4. Optimizes distribution

Q3. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

1. Benefits, personality
2. Personality, life-style
3. Occasions, benefits
4. Occasions, life-style

Q4. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q5. ___ is the input to the scoping and prioritizing stage of CRM implementation.

1. Scope statement
2. Requirements list
3. Design document
4. Business plans

Q6. A buyer’s perception of value is considered a trade-off between

1. Product value and psychic cost.
2. Total customer value and total customer cost
3. Image value and energy cost
4. Service value and monetary cost.

Q7. Customization is a process of ___ the CRM solution.

1. Planning
2. Buying
3. Fine-tuning
4. Integrating

Q8. An offering that consists primarily of a tangible good with no services at all is considered a _____.

1. tangible good with accompanying services
2. hybrid
3. pure tangible good
4. major service with accompanying minor goods and services
5. pure service
6. pure tangible good

Q9. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an

1. FMCG
2. Consumer good
3. Industrial good
4. White good

Q10. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False